Analyzing our sales data

Part 1 – Methodology and Metrics

When you can measure what you are speaking about, and express it in numbers, you know something about it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind; it may be the beginning of knowledge, but you have scarcely, in your thoughts advanced to the stage of science.” – Lord Kelvin

This set of blog posts represents the end of my discussion for Indie Pubbing, why I did it, and how I proceeded. This has been very much a “learn as you go” effort. I have run other businesses, and in the process of doing that, I have learned that you need information about how the business is running to make day-to-day decisions. The quality of these decisions in turn determine how well our business works, and how much money we can take out of it.

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